To fully optimise a website requires technical skills along with the ability to write and create engaging content relative to your business.
Building a website is just part of the equation. Sure a website has some built in SEO capabilities, but is that enough in a highly competitive world of websites? Now more than ever the demand for websites for businesses has gone through the roof. Website are being smashed out, just so a business thinks they have a presence on Google. But how can your website stand out from the many millions that are already out there? that comes down to SEO “Search Engine Optimization,” a skill many website companies leave to linger in the background.
SEO is a forever evolving project.
Having been involved with the growth of many websites in the past, to have effective SEO is to be constanting engaging with Google and its Algorithms.
It takes more than throwing a few keywords in and placing a couple of Ads that can make your site more visible. Your SEO specialist really has to know your business and understands your audience and how to build on that audience.
Optimizing a website for search engines can take time for several reasons. First, it takes time to research and identify the right keywords that your target audience is searching for. These keywords are crucial because they help search engines understand what your website/pages are about. They also help you optimize your content to answer their search queries.
Secondly, optimizing a website involves working on both the content and technical aspects of the website. This can include optimizing page titles, meta descriptions, headers, images, and improving site speed and user experience, among other things. Each of these elements requires attention to detail and iterative improvements to ensure they are optimized correctly.
Lastly, search engines take time to crawl and index website pages. When you make changes to your website, it can take days or even weeks for search engines to discover and update their index with the new changes. This means you may have to wait before seeing any noticeable improvements in your search rankings.
Patience is key when optimizing a website for search engines. Consistency, attention to detail, and making gradual improvements over time is crucial for long-term success in SEO
